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Classification Algorithm and Its Application in Telecom Customer Retention
分类算法及其在电信客户保持的应用

Keywords: data mining,DBSCAN algorithm,decision tree ID3 algorithm,customer retention
数据挖掘
,DBSCAN算法,决策树ID3算法,客户保持

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Abstract:

Due to an increasingly competitive telecommunications market, in order to Keep customers, to prevent me loss of customers, enhance the competitiveness of enterprises, this paper uses DBSCAN algorithm to the loss of customers data types, analysis of customer loss, combined with the decision tree ID3algorithm in customer churn prediction, experimental results show that, two kinds of algorithm combined, makes the customer churn prediction accuracy obtained improved.

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