Design and analysis of C2C-oriented and reputation-based trust model
面向C2C的基于声誉的信任模型设计与分析

Current trust models either use trust chain which cannot make the best of the recommendation information on the Web, or lack of analysis on the credibility of the recommendation information which can not deal with the hype and gossip in trust. Based on the models in existence we developed a new trust model that takes recommendation information by both long-term analysis and short-term analysis. It takes full advantage of the recommendation information and can effectively stand against the hype and gossip in trust. This model can help the users of C2C e-business system make better decision.