%0 Journal Article
%T Design and analysis of C2C-oriented and reputation-based trust model<br>面向C2C的基于声誉的信任模型设计与分析
%A JING Bo-xian
%A XU Feng
%A WANG Yuan
%A <br>荆博贤
%A 徐锋
%A 王远
%A 吕建
%J 计算机应用
%D 2007
%I 
%X Current trust models either use trust chain which cannot make the best of the recommendation information on the Web, or lack of analysis on the credibility of the recommendation information which can not deal with the hype and gossip in trust. Based on the models in existence we developed a new trust model that takes recommendation information by both long-term analysis and short-term analysis. It takes full advantage of the recommendation information and can effectively stand against the hype and gossip in trust. This model can help the users of C2C e-business system make better decision.
%K C2C
%K e-business
%K reputation
%K trust
%K anti-hype
%K model<br>C2C
%K 电子商务
%K 声誉
%K 信任
%K 防炒作
%K 模型
%K 信任模型
%K 设计
%K 短期分析
%K trust
%K model
%K analysis
%K 决策
%K 用户
%K 系统
%K 电子交易
%K 有效应对
%K 方法
%K 结合
%K 改进
%K 信息有效性
%K 推荐信息
%K 门户网站
%K 利用
%K 信任链
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=5B3AB970F71A803DEACDC0559115BFCF0A068CD97DD29835&cid=8240383F08CE46C8B05036380D75B607&jid=831E194C147C78FAAFCC50BC7ADD1732&aid=14E16CBD27430512B193F2EDD5E37E29&yid=A732AF04DDA03BB3&vid=DB817633AA4F79B9&iid=B31275AF3241DB2D&sid=9C959CAF55D6B1C2&eid=B3079604173FE132&journal_id=1001-9081&journal_name=计算机应用&referenced_num=0&reference_num=13