An Empirical Study of Tourist Experience in Recreational Business District (RBD)
城市游憩商业区(RBD)深度体验研究

With the development of economy and technology, Recreational Business District(RBD) has expanded rapidly and become a major new growth of urban tourism. There are significant differences between RBDs in different areas. In the three typical RBDs in China's Yangzi River Delta Area (YRDA): City-God Temple in Shanghai, Qinghefang in Hangzhou and Confucius Temple in Nanjing, tourists' experiences are influenced by different specific factors. But two factors are common to all of them: tourists' integration degree and participation degree. Although tourists' experiences are influenced by the two factors to various extent in different RBDs, to improve the tourists' experiences, focus should still be on increasing tourists' integration degree and participation degree, which involves improving projects' quality, increasing recreational facilities, portraying a unique image and promoting local history and traditions.