A Preliminary Treatise on Behavioral Planning Theory
行为规划理论刍议

The choice theory derived from decision analysis is the foundation for microeconomic theory.With the emergence of complexity science and cognitive psychology,the economic choice theory based on subjective expected utility (SEU) is being challenged.Faced with the complex,uncertain real world,the traditional myopic choice theory is insufficient and should be substituted with the theory of plan-based actions.Different from the choice theory that focuses on making single decisions independently,the theory of pl...