%0 Journal Article
%T A Preliminary Treatise on Behavioral Planning Theory<br>行为规划理论刍议
%A Lai Shih-Kung
%A Han Haoying
%A Wu Cifang
%A <br>赖世刚
%A 韩昊英
%A 吴次芳
%J 浙江大学学报(人文社会科学版)
%D 2010
%I 
%X The choice theory derived from decision analysis is the foundation for microeconomic theory.With the emergence of complexity science and cognitive psychology,the economic choice theory based on subjective expected utility (SEU) is being challenged.Faced with the complex,uncertain real world,the traditional myopic choice theory is insufficient and should be substituted with the theory of plan-based actions.Different from the choice theory that focuses on making single decisions independently,the theory of pl...
%K decision
%K plan
%K plan-based action
%K complex system and complexity science
%K the behavioral planning theory<br>决策
%K 计划
%K 以计划为基础的行动
%K 复杂系统与科学
%K 行为规划理论
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1924CB483152CA50D4FC5BD3CBB47B847F&cid=585D04A2453D8AD5DDFFE8BE5B16E24C&jid=D60DCFE5A8F7BD187924CADC70161E70&aid=416FDD7709B545083369AA4591F56E65&yid=140ECF96957D60B2&vid=1371F55DA51B6E64&iid=0B39A22176CE99FB&sid=CFAC5CB624A41AFD&eid=C3BF5C58156BEDF0&journal_id=1008-942X&journal_name=浙江大学学报(人文社会科学版)&referenced_num=0&reference_num=23