Reflections on the Value of Environmental Public Relations
环境公关的价值思考

The corporation is a value - laden body of Environmental Public Relations (EPR). In our contemporary ecological civi-lization, EPR activities of a corporation involve a value pursuit of a green image aimed at ecological standards and obtained through commercial advertising. This pursuit is an embodiment of the idea of a "two-way balance" of public relations and a "two-way construc-tion" of values.