%0 Journal Article
%T Reflections on the Value of Environmental Public Relations<br>环境公关的价值思考
%A XIONG Wei-ping
%A <br>熊卫平
%J 浙江大学学报(人文社会科学版)
%D 2001
%I 
%X The corporation is a value - laden body of Environmental Public Relations (EPR). In our contemporary ecological civi-lization, EPR activities of a corporation involve a value pursuit of a green image aimed at ecological standards and obtained through commercial advertising. This pursuit is an embodiment of the idea of a "two-way balance" of public relations and a "two-way construc-tion" of values.
%K environmental public relations
%K value pursuit
%K green image
%K ecological
%K effect<br>环境公关
%K 价值追求
%K 绿色形象
%K 生态效益
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1924CB483152CA50D4FC5BD3CBB47B847F&cid=585D04A2453D8AD5DDFFE8BE5B16E24C&jid=D60DCFE5A8F7BD187924CADC70161E70&aid=870CDE326A64484D&yid=14E7EF987E4155E6&vid=4AD960B5AD2D111A&iid=94C357A881DFC066&sid=70AC2EF7F2065E09&eid=3F0AF5EDBC960DB0&journal_id=1008-942X&journal_name=浙江大学学报(人文社会科学版)&referenced_num=0&reference_num=6