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OALib Journal期刊
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Application of Scents in Marketing
香气在营销中的应用

Keywords: scent marketing,marketing mode,olfactory psychology
香气营销
,营销模式,嗅觉心理

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Abstract:

Scent marketing is a type of experiential marketing based on the relationship of scent, emotion, memory and behavioral decision. In recent years, psychologists and marketing researchers have been paying more attention to scent marketing, mainly focusing on its rationale, marketing effects and its interaction with other factors. The research proves the effective value of pleasant scents to extend customer in-store shopping time, improve product evaluation and enhance brand recognition. Future scent-marketing...

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