%0 Journal Article
%T Application of Scents in Marketing<br>香气在营销中的应用
%A QING Ying-Di
%A GAO Jin-Jin
%A CHEN Yi-Wen
%A <br>卿英迪
%A 高金金
%A 陈毅文
%J 心理科学进展
%D 2011
%I 
%X Scent marketing is a type of experiential marketing based on the relationship of scent, emotion, memory and behavioral decision. In recent years, psychologists and marketing researchers have been paying more attention to scent marketing, mainly focusing on its rationale, marketing effects and its interaction with other factors. The research proves the effective value of pleasant scents to extend customer in-store shopping time, improve product evaluation and enhance brand recognition. Future scent-marketing...
%K scent marketing
%K marketing mode
%K olfactory psychology<br>香气营销
%K 营销模式
%K 嗅觉心理
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=C94E3F05CFD5644C9DAA97BEB9148D4784B6B22E64D84F4E&jid=FAB1670F77CCC8EC7D836E0D41B12069&aid=8071D1E82EAE161B78FE60B62761B5F9&yid=9377ED8094509821&vid=2A8D03AD8076A2E3&iid=38B194292C032A66&sid=78BF76CF5B7CB0F2&eid=D9202C57BAB9096F&journal_id=1671-3710&journal_name=心理科学进展&referenced_num=0&reference_num=0