Relationship Between Information Presentation of B2C Website and Information Search of Consumer
B2C网站信息呈现与顾客信息搜寻关系研究

Conducting an empirical research through both experiment and survey, this paper studies a relationship among perceived risk, word - of - mouth information and information search, and puts forward an information presentation - perceived risk - information search model. At last, a revised model of information presentation - perceived risk - information search is presented.