%0 Journal Article
%T Relationship Between Information Presentation of B2C Website and Information Search of Consumer<br>B2C网站信息呈现与顾客信息搜寻关系研究
%A Ma Cuichang
%A <br>马翠嫦
%J 现代图书情报技术
%D 2007
%I 
%X Conducting an empirical research through both experiment and survey, this paper studies a relationship among perceived risk, word - of - mouth information and information search, and puts forward an information presentation - perceived risk - information search model. At last, a revised model of information presentation - perceived risk - information search is presented.
%K B2C Websites Product information Information presentation Perceived risk Information search<br>B2C网站
%K 产品信息
%K 信息呈现
%K 感知风险
%K 信息搜寻
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=B5EDD921F3D863E289B22F36E70174A7007B5F5E43D63598017D41BB67247657&cid=E46382710BF131B2&jid=24AADBCD0D5373C73F37F78D10E2F717&aid=16AB5F2785B4AD5B&yid=A732AF04DDA03BB3&vid=0B39A22176CE99FB&iid=E158A972A605785F&sid=659D3B06EBF534A7&eid=DB817633AA4F79B9&journal_id=1003-3513&journal_name=现代图书情报技术&referenced_num=0&reference_num=60