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Hybrid recommender system for vertical e-commerce website
垂直电子商务网站的混合型推荐系统

Keywords: recommender system,e-commerce,decision support system,information fusion
推荐系统
,电子商务,决策支持系统,信息融合

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Abstract:

This paper presents a novel hybrid recommender system for e-commerce.The following three phases are approached,clustering the customers and the products with an improved K-means algorithm, analyzing the association rules on transaction history using the logistic regression,and integrating all rules in a linear information fusion model,to achieve a valuable recommendation result.The implementation on a practical business application of this system is also introduced in this paper.The performance evaluation v...

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