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系统工程理论与实践 2010
Hybrid recommender system for vertical e-commerce website
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Abstract:
This paper presents a novel hybrid recommender system for e-commerce.The following three phases are approached,clustering the customers and the products with an improved K-means algorithm, analyzing the association rules on transaction history using the logistic regression,and integrating all rules in a linear information fusion model,to achieve a valuable recommendation result.The implementation on a practical business application of this system is also introduced in this paper.The performance evaluation v...