%0 Journal Article
%T Hybrid recommender system for vertical e-commerce website<br>垂直电子商务网站的混合型推荐系统
%A HONG Wen-xing
%A WENG Yang
%A ZHU Shun-zhi
%A LI Mao-qing
%A <br>洪文兴
%A 翁洋
%A 朱顺痣
%A 李茂青
%J 系统工程理论与实践
%D 2010
%I 
%X This paper presents a novel hybrid recommender system for e-commerce.The following three phases are approached,clustering the customers and the products with an improved K-means algorithm, analyzing the association rules on transaction history using the logistic regression,and integrating all rules in a linear information fusion model,to achieve a valuable recommendation result.The implementation on a practical business application of this system is also introduced in this paper.The performance evaluation v...
%K recommender system
%K e-commerce
%K decision support system
%K information fusion<br>推荐系统
%K 电子商务
%K 决策支持系统
%K 信息融合
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1908F3698710BBFEFEE816345F465FEBA5&cid=962324E222C1AC1D&jid=1D057D9E7CAD6BEE9FA97306E08E48D3&aid=28B9976A40E58EE2864757CEC264C1DC&yid=140ECF96957D60B2&vid=340AC2BF8E7AB4FD&iid=94C357A881DFC066&sid=635968EA203846B7&eid=073C3CF5F13F64FE&journal_id=1000-6788&journal_name=系统工程理论与实践&referenced_num=0&reference_num=19