Reference point mechanism of entrepreneurial team''s risk decision
创业团队风险决策的参照点机制

In view of reference point effect in the process of entrepreneurial team's risk decision,this paper explores reference point mechanism of entrepreneurial team's risk decision.Based on its characteristics,a set pair game(SPG) model is constructed by comprehensively applying set pair analysis and game theory to disclose reference point mechanism of entrepreneurial team's risk decision,and its solution is explored based on three conditions.Finally,the paper conducts an empiric analysis of the model,which shows...