The Customer Importance Identification System Based on Customer Lifetime Value
以客户终身价值为准则的客户重要程度识别系统

The importance identification of customer should be made based on customer lifetime value(CLV).To establish this system,firstly we absorb some conclusions about Complex Networks,and deduct a calculation formula of CLV.Then we map "Loyalty" onto a few influence factors in this formula,which can't be measured directly;simultaneously,we calculate the Loyalty through typical investigation and over-all evaluation,and set up a CART between customer's characteristic gather and Loyalty,thus,get the value of CLV.Finally,as an example,a customer identification system based on CLV is trained,using BP Artificial Neural-Network.