%0 Journal Article
%T The Customer Importance Identification System Based on Customer Lifetime Value<br>以客户终身价值为准则的客户重要程度识别系统
%A HU Li-zeng~
%A <br>胡理增
%A 薛恒新
%A 于信阳
%J 系统工程理论与实践
%D 2005
%I 
%X The importance identification of customer should be made based on customer lifetime value(CLV).To establish this system,firstly we absorb some conclusions about Complex Networks,and deduct a calculation formula of CLV.Then we map "Loyalty" onto a few influence factors in this formula,which can't be measured directly;simultaneously,we calculate the Loyalty through typical investigation and over-all evaluation,and set up a CART between customer's characteristic gather and Loyalty,thus,get the value of CLV.Finally,as an example,a customer identification system based on CLV is trained,using BP Artificial Neural-Network.
%K customer lifetime value
%K customer identification system
%K artificial neural-network
%K complex-network
%K spreading effectiveness<br>客户终身价值
%K 客户识别系统
%K 人工神经网络
%K 复杂网络
%K 波及效应
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1908F3698710BBFEFEE816345F465FEBA5&cid=962324E222C1AC1D&jid=1D057D9E7CAD6BEE9FA97306E08E48D3&aid=F84B2E046187A021&yid=2DD7160C83D0ACED&vid=C5154311167311FE&iid=708DD6B15D2464E8&sid=9C65ADEB5990B252&eid=CD775AE9DDBD7B53&journal_id=1000-6788&journal_name=系统工程理论与实践&referenced_num=0&reference_num=34