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Theories and Practices of Customer Satisfactions Index
CSI理论与实践

Keywords: customer satisfaction index,driver measurements method,structural equations method framework,Chinese Customer Satisfaction Index
顾客满意指数
,指标测量法,结构方程组法,结构体系,中国顾客满意指数

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Abstract:

Customer Satisfaction Index has won great success in the west countries, and become one part of economy indices system. We study CSI theory basis, CSI measurement methods, CSI history and development. Then we discuss CSI future research directions and main issues for constructing Chinese Customer Satisfaction Index.

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