Study on Jointed Advertising Investment, Order Policy and Coordination in Perishable Product''''s Supply Chain
易逝品供应链中的联合广告投入、订货策略与协调问题研究

Through incorporating the effect of the brand advertising and the local promoted advertising jointed investment on demand into the perishable product's supply chain,the game models linking the brand advertising and the local promoted advertising jointed investment and order policy are established under uncertainty environment,the paper points out the moral hazard in their advertising investment and proposing the method of eliminating incoordination in perishable product's supply chain.