%0 Journal Article %T Study on Jointed Advertising Investment, Order Policy and Coordination in Perishable Product''''s Supply Chain
易逝品供应链中的联合广告投入、订货策略与协调问题研究 %A CAO Xi-yu %A NING Xuan-xi %A QIN Yan-hua %A
曹细玉 %A 宁宣熙 %A 覃艳华 %J 系统工程理论与实践 %D 2006 %I %X Through incorporating the effect of the brand advertising and the local promoted advertising jointed investment on demand into the perishable product's supply chain,the game models linking the brand advertising and the local promoted advertising jointed investment and order policy are established under uncertainty environment,the paper points out the moral hazard in their advertising investment and proposing the method of eliminating incoordination in perishable product's supply chain. %K perishable product's supply chain %K jointed advertising investment %K order policy %K moral hazard %K coordination
易逝品供应链 %K 联合广告投入 %K 订货策略 %K 道德风险 %K 协调 %U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1908F3698710BBFEFEE816345F465FEBA5&cid=962324E222C1AC1D&jid=1D057D9E7CAD6BEE9FA97306E08E48D3&aid=72AB67E958477F0A&yid=37904DC365DD7266&vid=96C778EE049EE47D&iid=38B194292C032A66&sid=331211A5F5616413&eid=D767283A3B658885&journal_id=1000-6788&journal_name=系统工程理论与实践&referenced_num=6&reference_num=13