Study on Logit Combined Forecasting of the Market Demand
市场需求Logit组合预测的研究

Firstly,the difference between the network marketing and the traditional marketing is expounded, the change and characteristics of the market demand are analyzed. Secondly,a computationally -convenient means of combined forecasts is studied, which using Logit regression to train set data. Lastly, this method is used to forecastthe demand trend of family refrigerator, and forecasts result is tested by using method of information entropy. It is provended that this method can raise the forecast accuracy by changing the combined weight.