%0 Journal Article
%T Study on Logit Combined Forecasting of the Market Demand<br>市场需求Logit组合预测的研究
%A ZHOU Hong
%A LIAO Xue-zhen
%A <br>周宏
%A 廖雪珍
%J 系统工程理论与实践
%D 2003
%I 
%X Firstly,the difference between the network marketing and the traditional marketing is expounded, the change and characteristics of the market demand are analyzed. Secondly,a computationally -convenient means of combined forecasts is studied, which using Logit regression to train set data. Lastly, this method is used to forecastthe demand trend of family refrigerator, and forecasts result is tested by using method of information entropy. It is provended that this method can raise the forecast accuracy by changing the combined weight.
%K market demand
%K forecasting
%K combined forecasts
%K Logit<br>市场需求
%K 预测
%K 组合预测
%K Logit
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1908F3698710BBFEFEE816345F465FEBA5&cid=962324E222C1AC1D&jid=1D057D9E7CAD6BEE9FA97306E08E48D3&aid=AE729D6716448CF7&yid=D43C4A19B2EE3C0A&vid=EA389574707BDED3&iid=DF92D298D3FF1E6E&sid=E84BBBDDD74F497C&eid=CB423C9A71560A74&journal_id=1000-6788&journal_name=系统工程理论与实践&referenced_num=2&reference_num=5