Product Utility and Firm''''s Strategies in Nash Equilibrium Condition of Market Games
产品效用与市场博弈Nash均衡条件下的企业策略

This paper advances the theory of multiattributed utility structure of product functions and replaces idea and criterion of manufacturing product. On the basis of the theory a model of firm's optimal strategy in Nash equilibrium condition of market games is constructed. The model may scientifically analyze a Firm's product strategies, price strategies and else strategies.