%0 Journal Article
%T Product Utility and Firm''''s Strategies in Nash Equilibrium Condition of Market Games<br>产品效用与市场博弈Nash均衡条件下的企业策略
%A JIANG Qing-fang
%A JIANG Shu-yuan
%A <br>姜青舫
%J 系统工程理论与实践
%D 2004
%I 
%X This paper advances the theory of multiattributed utility structure of product functions and replaces idea and criterion of manufacturing product. On the basis of the theory a model of firm's optimal strategy in Nash equilibrium condition of market games is constructed. The model may scientifically analyze a Firm's product strategies, price strategies and else strategies.
%K product functions
%K multiattributed utility
%K market games
%K nash equilibrium
%K strategy<br>产品功能
%K 多维效用
%K 市场博弈
%K Nash均衡
%K 策略
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1908F3698710BBFEFEE816345F465FEBA5&cid=962324E222C1AC1D&jid=1D057D9E7CAD6BEE9FA97306E08E48D3&aid=E4B781EB1EAAF401&yid=D0E58B75BFD8E51C&vid=B91E8C6D6FE990DB&iid=F3090AE9B60B7ED1&sid=7C3A4C1EE6A45749&eid=BE33CC7147FEFCA4&journal_id=1000-6788&journal_name=系统工程理论与实践&referenced_num=2&reference_num=9