Game Analysis of Optimal Advertising Investment and Order Policy for Perishable Goods
易逝商品最优广告投入与订货策略的博弈分析

Through incorporating the effect of advertising investment on demand into the newsboy problem, the game model linking advertising investment and order policy is established among finite numbers of enterprises under uncertainty environment, the existence and uniqueness of the equilibrium of which is proved. the effect of parameters of the model on the equilibrium is analyzed by an applied example.