%0 Journal Article
%T Game Analysis of Optimal Advertising Investment and Order Policy for Perishable Goods<br>易逝商品最优广告投入与订货策略的博弈分析
%A BU Xiang-zhi
%A ZHAO Quan-wu
%A HUANG Qing
%A WU Zhen-ye
%A <br>卜祥智
%A 赵泉午
%A 黄庆
%A 武振业
%J 系统工程理论与实践
%D 2004
%I 
%X Through incorporating the effect of advertising investment on demand into the newsboy problem, the game model linking advertising investment and order policy is established among finite numbers of enterprises under uncertainty environment, the existence and uniqueness of the equilibrium of which is proved. the effect of parameters of the model on the equilibrium is analyzed by an applied example.
%K perishable goods
%K advertising
%K newsboy model
%K game
%K nash equilibrium<br>易逝商品
%K 广告
%K 报童模型
%K 博弈
%K 纳什均衡
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1908F3698710BBFEFEE816345F465FEBA5&cid=962324E222C1AC1D&jid=1D057D9E7CAD6BEE9FA97306E08E48D3&aid=B659F7052F7A0BDD&yid=D0E58B75BFD8E51C&vid=B91E8C6D6FE990DB&iid=708DD6B15D2464E8&sid=8C83C265AD318E34&eid=03F1579EF92A5A32&journal_id=1000-6788&journal_name=系统工程理论与实践&referenced_num=5&reference_num=11