Analysis of Product Sampling for Innovation Product Diffusion
创新产品扩散的免费商品问题分析

This paper studies one kind of promotions --- product sampling for consumers by companies. Considering the factor of price, the paper analyses product sampling level with the theory of innovation product diffusion theory, especially discusses the problem under price strategies of market skimming and market penetration. Finally, the paper presents a general process of studying product sampling level problems.