%0 Journal Article
%T Analysis of Product Sampling for Innovation Product Diffusion<br>创新产品扩散的免费商品问题分析
%A HU Zhi-neng
%A <br>胡知能
%J 系统工程理论与实践
%D 2005
%I 
%X This paper studies one kind of promotions --- product sampling for consumers by companies. Considering the factor of price, the paper analyses product sampling level with the theory of innovation product diffusion theory, especially discusses the problem under price strategies of market skimming and market penetration. Finally, the paper presents a general process of studying product sampling level problems.
%K Innovation products
%K product diffusion
%K dynamical theory
%K product sampling<br>创新产品
%K 产品扩散
%K 动态理论
%K 免费商品
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1908F3698710BBFEFEE816345F465FEBA5&cid=962324E222C1AC1D&jid=1D057D9E7CAD6BEE9FA97306E08E48D3&aid=7723ECE3000135B9&yid=2DD7160C83D0ACED&vid=C5154311167311FE&iid=38B194292C032A66&sid=6700D0D256586E73&eid=8C83C265AD318E34&journal_id=1000-6788&journal_name=系统工程理论与实践&referenced_num=1&reference_num=16