Reference Point Methods of Intuitive Decision Making
直感决策的参考点方法研究

It is acknowledged that intuitive decision making is based on the determination of suitable reference points. Therefore, it is necessary to explore the selection mechanism of reference points. The authors categorized and defined four types of reference points: lower valued reference points, higher valued reference points, match typed reference points and context dependent reference points. The authors also discussed possible biases produced by unsuitable using of these types of reference points.