%0 Journal Article
%T Reference Point Methods of Intuitive Decision Making<br>直感决策的参考点方法研究
%A Zheng Wenfu
%A Li Huaizu
%A <br>郑文富
%A 李怀祖
%J 系统工程理论与实践
%D 1999
%I 
%X It is acknowledged that intuitive decision making is based on the determination of suitable reference points. Therefore, it is necessary to explore the selection mechanism of reference points. The authors categorized and defined four types of reference points: lower valued reference points, higher valued reference points, match typed reference points and context dependent reference points. The authors also discussed possible biases produced by unsuitable using of these types of reference points.
%K intuitive decision making
%K representativeness heuristic
%K anchoring and adjustment heuristic
%K context<br>直感决策
%K 相似效应
%K 参考点效应
%K 背景
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1908F3698710BBFEFEE816345F465FEBA5&cid=962324E222C1AC1D&jid=1D057D9E7CAD6BEE9FA97306E08E48D3&aid=A3D71A753EE9E71B&yid=B914830F5B1D1078&vid=2A8D03AD8076A2E3&iid=CA4FD0336C81A37A&sid=987EDA49D8A7A635&eid=E514EE58E0E50ECF&journal_id=1000-6788&journal_name=系统工程理论与实践&referenced_num=3&reference_num=0