SWOT Analysis of Intellectual Property Rights Strategies for Medicine Enterprise in Hunan Province
湖南省医药企业知识产权战略的SWOT分析

This article analyzed the advantage, weakness, opportunity and threat of intellectual property rights (IPR) strategy of pharmaceutical enterprises in Hunan province. In accordance with the current IPR protection of pharmaceutical enterprises in Hunan province, four IPR strategies in pharmaceutical enterprises, which are SO, WO, ST and WT strategy, were brought forward. Pharmaceutical enterprises in Hunan province should strengthen the IPR adjustment, so as to maintain a dominant position in the fierce international competition in the pharmaceutical industry.