POTENCIALIDAD DE ASOCIATIVIDAD DE RESTAURANTES DEL CENTRO HISTóRICO DE LA CIUDAD DE CARTAGENA DE INDIAS- COLOMBIA

enterprise association is a strategy to face globalized markets and increasing competency from other national and foreign enterprises. the main objective of this article is to measure the potential of association for a group of 15 restaurants located at the historic center of cartagena de indias city (colombia), through the implementation of mactor method and supported by a structured survey made to potential associates, in order to infer common objectives which will be the base of enterprise association. thanks to this method, it was able to determine a level of association potentiality of 86%, recommending to enterprises to emphasize their efforts towards joint development of operational, financial, service strategies and human talent enforcement.