%0 Journal Article
%T POTENCIALIDAD DE ASOCIATIVIDAD DE RESTAURANTES DEL CENTRO HIST¨®RICO DE LA CIUDAD DE CARTAGENA DE INDIAS- COLOMBIA
%A VERGARA SCHMALBACH
%A JUAN CARLOS
%A MAZA ¨¢VILA
%A FRANCISCO
%A FONTALVO HERRERA
%A TOM¨¢S JOS¨¦
%J Revista Facultad de Ciencias Econ¨®micas: Investigaci¨®n y Reflexi¨®n
%D 2010
%I Universidad Militar Nueva Granada
%X enterprise association is a strategy to face globalized markets and increasing competency from other national and foreign enterprises. the main objective of this article is to measure the potential of association for a group of 15 restaurants located at the historic center of cartagena de indias city (colombia), through the implementation of mactor method and supported by a structured survey made to potential associates, in order to infer common objectives which will be the base of enterprise association. thanks to this method, it was able to determine a level of association potentiality of 86%, recommending to enterprises to emphasize their efforts towards joint development of operational, financial, service strategies and human talent enforcement.
%K associations
%K associative
%K competitiveness
%K cooperation
%K mactor method.
%U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0121-68052010000200008&lng=en&nrm=iso&tlng=en