Las metáforas de la cruz: un caso de penetración ideológica en el estado de Colima, México

gabriela del carmen gonzález gonzález, universidad de colima this article shows how metaphors of the cross function pragmatically as instruments of ideological penetration that operate in two dimensions: one conscious, on the part of the catholic church, the other deferred and unconscious among believers in colima, mexico; who through a form of selfpersuasion come to feel safe, secure and protected. simultaneously, these metaphors help people adapt to their surroundings by reaffirming their beliefs and interpreting reality on the basis of a fatalistic religious cultural scheme.