%0 Journal Article
%T Las met¨˘foras de la cruz: un caso de penetraci¨®n ideol¨®gica en el estado de Colima, M¨¦xico
%A Gonz¨˘lez Gonz¨˘lez
%A Gabriela del Carmen
%J Relaciones (Zamora)
%D 2011
%I Colegio de Michoacan
%X gabriela del carmen gonz¨˘lez gonz¨˘lez, universidad de colima this article shows how metaphors of the cross function pragmatically as instruments of ideological penetration that operate in two dimensions: one conscious, on the part of the catholic church, the other deferred and unconscious among believers in colima, mexico; who through a form of selfpersuasion come to feel safe, secure and protected. simultaneously, these metaphors help people adapt to their surroundings by reaffirming their beliefs and interpreting reality on the basis of a fatalistic religious cultural scheme.
%K cross
%K metaphor
%K icon
%K symbol
%K ideological penetration.
%U http://www.scielo.org.mx/scielo.php?script=sci_abstract&pid=S0185-39292011000400003&lng=en&nrm=iso&tlng=en