|
|
Go
Jun 29, 2026Open Access
The language used in advertising is not merely aesthetic; it also signals identity, conveys sociological meanings, and positions brands in the marketplace. In Egypt, advertisers frequently alternate between Egyptian Colloquial Arabic (ECA) and English when promoting consumer goods in competitive markets. This integrative literature review examines purchase intention among Egyptian consumers in relation to the use of ECA versus English as the primary advertising language. It explores the psycholo...
May 15, 2026Open Access
In recent years, the cross-border e-commerce comprehensive pilot zone policy has been continuously promoted, and the scale has been continuously expanded, which has played an important role in China’s economic development. Based on literature research, theoretical exposition and empirical testing, this paper constructs a research framework to study the relationship between the establishment of cross-border e-commerce comprehensive pilot zones and urban Green Total Factor Productivity (GTFP). Thi...
Jun 05, 2025Open Access
Employees increasingly use social media to showcase achievements, but this self-presentation may unintentionally provoke envy among peers. While past studies have examined workplace envy in offline settings, little research explores how active self-promotion (e.g., posting accomplishments) and passive browsing (e.g., viewing others’ posts) on platforms like LinkedIn, Face-book, or Instagram contribute to envy. Additionally, the role of workplace friendships in reducing this effect remains unclea...
Sep 29, 2024Open Access
The progress of humanity has always been intricately linked to trade, albeit, language barriers constitute a substantial impediment to facilitating global business and trade. This research aims to assess the impact of major foreign languages on business and international trade development. The results reveal that English, Chinese, and French languages significantly and positively influence trade. English is crucial in conducting business, and proficiency in foreign languages is a vital determina...
Mar 22, 2024Open Access
To promote the development of the private economy, creating a high-quality business environment is crucial for activating market vitality and enhancing regional economic dynamism. This study focuses on the strategies to improve the business environment in Zhoushan, highlighting the continuous optimization of the business environment’s vital role in driving regional economic growth, enhancing competitiveness, and attracting investment in the context of globalization. The analysis identifies the p...
Dec 01, 2023Open Access
This study provides a detailed analysis of the differences in consumer insights and purchasing patterns among different generational groups: Baby Boomers, Generation X, Millennials, and Generation Z in the city of Loja, Ecuador. The research objective was to demonstrate that these consumption patterns and perceptions are not uniform across different generations, which can have a significant impact on marketing and sales strategies. A probabilistic sampling design with simple random sampling was ...
Jun 21, 2023Open Access
In recent years, a large number of global cross-border e-commerce shopping platforms have emerged, which has become an important consumption channel for residents. Compared with domestic consumers, overseas consumers are more likely to be affected by various factors when purchasing cross-border e-commerce products. This paper selects three influencing factors: consumer ethnocentrism, consumer animosity and perceptual quality, constructs a structural equation model, and explores the purchase inte...
Feb 04, 2021Open Access
Promoting small and medium size enterprises is a governmental strategy aimed at achieving national economic development through poverty alleviation, employment creation and other income generation activities. This study examined the determinants of small and medium size enterprises access to credit schemes around Mezam Division located in the North West Region of Cameroon. A two-stage sampling technique was used to obtain data from over 294 enterprises. Descriptive statistics and logit regressio...
Jun 19, 2020Open Access
This Agricultural Products exhibition is doing to strengthen agricultural marketing at home and abroad. The purpose of this study is to explore the extent of expected importance and perceived satisfaction of the customer regarding the various services and products provided by the agricultural product exhibition in Pingtung County of Taiwan. The “SERVQUAL” scale was used to design a questionnaire to explore the differences between expected importance and perceived satisfaction of participants. A ...
Nov 14, 2018Open Access
This paper focuses on the manufacturing industry in Shaanxi Province, and se-lects 2003-2016 as the whole period of the study. In this paper, SSM analysis is used to reveal the comprehensive situation of the overall manufacturing indus-try and 17 specific industries in Shaanxi Province. On this basis, in order to ensure that the research results are more illustrative, the whole interval is di-vided into three annual intervals. The ...
Go
|
|
|
