The widespread use of social media has made it an essential marketing tool that significantly influences consumers’ purchasing intentions. However, little is known about the psychological mechanism underlying this influence, notably the mediating function of perceived value, particularly in quickly digitalizing situations such as Ghana. In order to examine how Social Media Usage (SMU) affects Customer Purchase Intention (CPI), this study combines Persuasive Theory and Social Interactive Theory, ...

Socioeconomics  Marketing  Consumer Behavior 

Land cover change remains one of the major most factor exacerbating ecosystem changes. This study investigated the effects of socio-economic drivers on land use and land cover (LULC) changes in the Nairobi and Ruiru catchments in Kenya over the period from 1990 to 2022. Utilizing remote sensing data and GIS-based LULC classification techniques, the study achieved high classification accuracy, with kappa coefficients consistently exceeding 0.80 and overall accuracies ranging from 86% to 97%. The ...

Sociology  Managerial Economics  Socioeconomics 

In today’s digital economy, the ability of businesses to effectively harness new media marketing is critical to brand growth, customer engagement, and market expansion. In Liberia, many local companies face challenges in adapting to modern marketing trends due to limited digital literacy, infrastructure, and strategic planning. Fabrar Liberia, a leading agro-processing company focused on rice and spice production, has made efforts to engage consumers online but continues to face constraints in m...

Business Management  Socioeconomics  Marketing 

This article explores how social media marketing influences customer decision making in the modern digital environment in Ivory Coast. The study followed a qualitative route, using electronic or telephone interviews and desktop research as research instruments to gather data from five retail outlets in Ivory Coast. The sample comprised the employees and customers of those retail outlets. Convenient and snowball sampling techniques were used to select one hundred (100) participants. The study fou...

Sociology  Socioeconomics  Marketing  Operations Management 

The host country of the FIFA World Cup receives substantial economic benefits that have become recognized worldwide. This paper examines both immediate and sustained economic influences brought by the upcoming 2022 FIFA World Cup hosted in Qatar. Econometric models together with input-output analysis along with cost-benefit analysis allow the study to evaluate its effects on GDP growth as well as employment shifts with analysis of infrastructure investment sustainability. The FIFA World Cup gene...

Business Management  Managerial Economics  Socioeconomics 

This study assesses the effects of migrant remittances on inclusive growth in Africa. We applied the ordinary least squares method on a sample of 48 countries in Africa with daily data from 1996 to 2021. The results show that remittances from migrants contribute negatively to inclusive growth. In addition, the results show that an interaction between migrants’ remittances and ease of doing business contributes to improving inclusive growth in African countries. From a policy perspective, we sugg...

Managerial Economics  Socioeconomics 

Taking T province as an example, this paper briefly analyzes the demand characteristics of green finance in T province. Based on the significance of green finance to the high-quality development of the regional economy in T province, this paper uses the method of empirical analysis. This paper deeply studies the coupling and coordination of the regional economy in T province under the influence of green finance. And expounds the concrete measures for promoting the rapid development of the region...

Socioeconomics  Finance 

The emergence of COVID-19 crippled global trade, exacerbating supply and demand chain shocks. As COVID-19 was unanticipated, policymakers in East Africa resorted to numerous trial-and-error methods to stabilize their economies, as they lacked predetermined trade policies for times of crisis. The high number of trade notifications to the World Trade Organization demonstrates East Africa’s numerous trial-and-error approaches to (WTO). Before COVID-19, developing and developed nations complained to...

Socioeconomics 

Gender concerns and experiences, as well as those of policymakers and programme implementers, should be considered when formulating policies and programmes in all areas of public life, politics, business, and society. This ensures that women and men benefit from policies and programmes in the same way, while preventing inequalities from being perpetuated. This should also be integrated in the designing of machines used in homes too. This research seeks to investigate the impact of gender centere...

Socioeconomics 

During the 14th Five-Year Plan period, China entered a new stage of development, and began to build a modern socialist country in an all-round way. The progress and quality of county economy and county modernization directly determine the progress and quality of national modernization. The economic development performance of top four of the top 100 counties (Kunshan City, Jiangyin City, Zhangjiagang City and Changshu City) and Suqian County in Jiangsu Province in 2021 was evaluated by the entrop...

Socioeconomics