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Aug 26, 2026Open Access
The African Continental Free Trade Area (AfCFTA) offers African economies an opportunity to expand intra-African trade, deepen regional value chains, and strengthen industrial transformation. For Zimbabwe, however, the benefits of the AfCFTA depend on the country’s ability to translate formal treaty commitments into practical market access, firm-level compliance, productive capacity, and trade-support systems. This article evaluates Zimbabwe’s level of integration into the AfCFTA, wi...
May 18, 2026Open Access
Business failure is often simplistically attributed to poor products or weak leadership. However, a closer examination reveals that failure more frequently results from strategic misalignment with cultural contexts, technological shifts, or brand identity expectations. This article examines five illustrative cases: Nestlé in Japan, Nokia in the smartphone industry, Rihanna’s Fenty luxury fashion house, Montblanc and Massimo Dutti to explore why some firms recover and succeed while others stagnat...
Apr 24, 2026Open Access
The contemporary business environment has fundamentally altered the nature of innovation. In earlier industrial and post-industrial eras, firms could still aspire to breakthrough products and processes emerging largely from internal capabilities, vertically integrated structures, and tightly controlled research and development functions. That assumption is no longer sustainable. Today, innovation increasingly takes place across organizational, disciplinary, technological, and regulatory boundari...
Apr 09, 2026Open Access
Women in Montserrado are constrained by structural factors that weaken the effectiveness of CBO training on income, asset control, and household deci-sion-making, and ineffective interventions are seldom discovered in existing evaluations. This research investigated the association between financial in-clusion interventions conducted by CBOs and women’s economic empow-erment, specifically on microfinance access, entrepreneurship training, fi-nancial services, and savings accounts. Using the Capa...
Feb 09, 2026Open Access
As Artificial Intelligence (AI) technology profoundly reshapes the transportation landscape, cultivating versatile talents with AI literacy has become the core task of the curriculum reform in “Transportation Operations and Management”. This paper addresses problems in the traditional teaching model, such as the gap between theory and practice, insufficient student innovation, and the limitation of single evaluation methods. It proposes a new project-based teaching model that deeply integrates A...
Jan 15, 2026Open Access
Perceived sovereign risk in the country by potential investors has had the effect of increasing the cost of doing business in Zimbabwe. This has resulted in investors looking to other markets to deploy their capital. While other countries in the region like Mozambique have seen an upsurge in foreign direct investment, Zimbabwe has witnessed a relative decline in foreign direct investment due to perceived sovereign risk. Therefore, the main motivation of the study was to investigate the main risk...
Jan 06, 2026Open Access
This study utilizes an ordered probit model to analyze the determinants of sovereign credit ratings for East African countries from 2010 to 2022, based on ratings from major agencies. The findings reveal that the impact of various macroeconomic factors—such as GDP growth, GDP per capita, external debt, current account balance, inflation, and unemployment—differs according to the income level of each country. In high-income countries, GDP and the rule of law are the most significant determinants,...
Dec 10, 2025Open Access
This study examined the relationship between digital transformation (DT) adoption and competitive advantage in small and medium enterprises (SMEs) in Zimbabwe. Drawing on the Resource-Based View (RBV) and Dynamic Capabilities (DC) frameworks, the research investigated how DT resources and capabilities translate into cost efficiency, differentiation, agility, and innovation. A descriptive and explanatory survey design was adopted, targeting registered SMEs in Masvingo and Zvishavane across manufa...
Dec 08, 2025Open Access
Agriculture continues to play a significant role in Tanzania’s economy, offering employment opportunities, ensuring food security, and generating revenue through exports. In recent years, China has emerged as one of Tanzania’s key trading partners. The primary exports from Tanzania to China include agricultural products such as tobacco, cashew nuts, coffee, and sesame. Despite the optimistic prospects, the trade relationship encounters strategic and structural challenges that necessitate further...
Nov 24, 2025Open Access
This research investigates the optimization of the marketing strategy for Pierre Cardin Cosmetics in the Angolan market. Despite its global brand equity, Pierre Cardin remains a marginal player in Angola’s growing cosmetics industry, characterized by low brand awareness, limited market penetration, and insufficient consumer engagement. The study employs a mixed-methods approach, combining quantitative data from 250 consumer surveys with qualitative insights from interviews and focus groups condu...
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