The theory of Economics of Language holds that the relationship of language learning and language application is just like investment and benefit. Business English teaching is an investment that can bring economic benefits, so we should try to get a higher return with a lower cost. With an analysis of economic value of business English practical teaching, this paper puts forward some principles and strategies for business English practical teaching. Optimizing the allocation of education resources and establishing a practical teaching system highlighting both language skills and business practice can maximize the economic benefit of Business English education.
References
[1]
Cai, X. B. (2009). Business English Education and Regional Economic Development. China Adult Education, 6, 102-107.
[2]
Cao, X. L. (2013). Exploration on Practical Teaching Mode of Business English in Higher Vocational Colleges. Journal of Chengdu University of Technology, 1, 25.
[3]
Grin, F. (1996). Economic Approaches to Language and Language Planning. International Journal of the Sociology of Language, 1, 1-16. https://doi.org/10.1515/ijsl.1996.121.1
[4]
Liao, J. (2009). On Vocational College Business English Practical Teaching. China Adult Education, 18, 136-137.
[5]
Marschak, J. (1965). Economics of Language. Behavioral Science, 2, 135-140.
https://doi.org/10.1002/bs.3830100203
[6]
Mo, Z. S. (2006). Business English Research Based on Linguistic Economics. Journal of Hunan University, 7, 102-106.
[7]
Rubinstein, A. (2000). Economics and Language: Five Essays. Cambridge: Cambridge University Press. https://doi.org/10.1017/CBO9780511492358
[8]
Vaillancourt, F. (1989). Demo-Linguistic Trends and Canadian Institutions: An Economic Perspective. Association of Canadian Studies, 3, 73-92.
[9]
Wu, Y. (2004). Business English Education Based on Economics of Language. Guide of Sci-Tech Magazine, 5, 14-16.
[10]
Yan, X. Y. (2013) Research on Business English Teaching: A Lingua-Economics Perspective. Journal of Mudanjiang University, 6, 12-16.
[11]
Zhang, P. (2011). Economic Value of Business English from the Perspective of Economics of Language. Education Theory and Practice, 3, 23-25.
[12]
Zhang, W. G. (2016). Economic Analysis of Language: A Basic Framework. Beijing: China Social Sciences Press.
[13]
Zhou, H. (2000). Business English Education Reform. Journal of Liupanshui Normal University, 4, 89-94.
[14]
Zou, L. L. (2018). Research on the Cultivation Mode of Business English Talents Based on Economics of Language. Journal of Hubei University of Economics, 8, 137-140.