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Keywords Abstract

Uncovering Consumer Mindsets Regarding Raw Beverages

DOI: 10.4236/fns.2018.93020, PP. 259-267

Keywords: Raw, Food, Beverages, Health, BiMiLeap

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Nutritional fads in the health and fitness world are constantly changing. Each new craze has its believers and critics. For the consumer, “what to believe” becomes a topic filled with uncertainty. This paper presents a systematic approach to understanding what consumers believe about the health messaging of “raw beverages”. The paper presents both substantive results from US consumers, as well as demonstrates a general approach by which researchers can more deeply understand the consumer mind with respect to the specifics of health and wellness issues.


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