Gofman, A. (2012) Putting RDE on the R&D Map: A Survey of Approaches to Consumer-Driven New Product Development. In: Gofman, A. and Moskowitz, H.R., Eds., Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind, Bentham Books, Sharjah, 72-89.
has been cited by the following article:
- TITLE: Uncovering Consumer Mindsets Regarding Raw Beverages
- AUTHORS: Ryan Zemel, Attila Gere, Petraq Papajorgji, Glenn Zemel, Howard Moskowitz
- KEYWORDS: Raw, Food, Beverages, Health, BiMiLeap
JOURNAL NAME: Food and Nutrition Sciences
May 15, 2018
- ABSTRACT: Nutritional fads in the health and fitness world are constantly changing. Each new craze has its believers and critics. For the consumer, “what to believe” becomes a topic filled with uncertainty. This paper presents a systematic approach to understanding what consumers believe about the health messaging of “raw beverages”. The paper presents both substantive results from US consumers, as well as demonstrates a general approach by which researchers can more deeply understand the consumer mind with respect to the specifics of health and wellness issues.