By using CiteSpace visual analysis software and taking 1232 enterprise innovation performance research documents in the Chinese Social Science Citation Index database from 2000 to 2021 as the analysis object, this paper deeply discusses the research hotspots, research objects and influencing factors in the research field of enterprise innovation performance in China. The results show that: the research on China’s enterprise innovation performance follows the relevant policies of innovation suppo...

Innovation Management  Entrepreneurship 

This text will explain to the reader how important it is for companies to create “Value Innovation” and to find “Blue Oceans”. It is shown on 3 examples, how the customer can be made “addicted” to all-in-one services or platforms and how the customer accepts a high price elasticity due to convenience. It will be explained, how creating “Blue Oceans” will result in having almost no competition and how customer-centric orientation and value creation are related to this strategy and how the term “D...

Innovation Management