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OALib Journal期刊
ISSN: 2333-9721
费用:99美元
投稿
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匹配条件: “retail investors” ,找到相关结果约789条。
列表显示的所有文章,均可免费获取
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Empirical Research on Consumer Expertise and Perceived Value of Fund Investors
[PDF]
Bingxi Li, Ming Lei, Wen Li
American Journal of Industrial and Business Management (AJIBM)
,
2018,
DOI: 10.4236/ajibm.2018.83043
are deeply studied by taking fund investors as the research objects and keeping foothold in service-dominant
logic this paper. Thus, the relation among dimensions of fund investor customer
expertise and perceived value is built by beginning with the customer’s
resource. Through study on 309 Chinese fund investors, it’s found that there is
positive correlation among dimensions of customer expertise and perceived
value, and the robustness of regression analysis is very good. The conclusion
of the research has certain guiding significance for the fund management
company to provide professional training to the customers and those with
different expertise level.
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