乡村振兴背景下洛川苹果产业满意度影响机制研究
A Study on the Mechanism of Satisfaction in Luochuan’s Apple Industry under the Rural Revitalization Strategy

产业振兴作为乡村振兴工作的切入点，有助于促进地区经济的持续发展。本文以陕西省洛川县的苹果种植户为研究对象，采用调查问卷法获取511份有效问卷，并采用因子分析与线性回归模型对数据进行实证分析，探讨哪些因素会影响果农对苹果产业的满意度。研究结果显示：果农的种植规模、年均产量、品牌溢价能力以及冷链物流设施完善程度对果农满意度呈现显著正向影响。因此提出强化技能培训体系、构建数字化产销平台、完善精准补贴机制等对策建议，不断提升洛川县苹果产业发展，为乡村振兴提供产业支撑。
Industrial revitalization, as the entry point for rural revitalization efforts, helps promote the sustained development of the regional economy. This study examines apple growers in Luochuan County, Shaanxi Province. A questionnaire survey yielded 511 valid responses, which were analyzed using factor analysis and linear regression models to empirically investigate factors influencing growers’ satisfaction with the apple industry. Research findings indicate that the scale of cultivation, average annual yield, brand premium potential, and the sophistication of cold chain logistics facilities all exert a significant positive influence on fruit growers’ satisfaction. Therefore, we propose countermeasures such as strengthening the skills training system, establishing a digital production and sales platform, and improving the targeted subsidy mechanism to continuously enhance the development of Luochuan County’s apple industry, thereby providing industrial support for rural revitalization.