乡村振兴背景下文旅产业融合发展探析——以泰安市肥城桃产业为例
Analysis of the Integrated Development of Cultural Tourism Industry under the Background of Rural Revitalization—A Case Study of the Peach Industry in Feicheng, Tai’an City

乡村振兴战略背景下，文旅产业融合已成为激活乡村资源、促进产业升级的核心路径。泰安肥城作为“中国佛桃之乡”，拥有1100余年的桃产业栽培史和丰富的文化旅游资源，其文旅融合发展具备天然优势和实践基础。本文以肥城桃产业为研究对象，通过分析其文旅融合的发展现状与现实困境，结合乡村振兴的核心要求，探索“文化IP + 科技赋能 + 全链融合”的创新发展模式，提出针对性优化策略，为传统农业地区通过文旅融合实现乡村全面振兴提供可借鉴的实践样本。
Under the background of the rural revitalization strategy, the integration of culture and tourism has become a core path to activate rural resources and promote industrial upgrading. Feicheng City, Tai’an City, known as the “Hometown of Chinese Buddha Peach”, has a peach cultivation history of over 1100 years and rich cultural tourism resources. Its integration of culture and tourism has natural advantages and practical foundations. This paper takes the peach industry in Feicheng as the research object, analyzes its current development status and practical difficulties in the integration of culture and tourism, and combines the core requirements of rural revitalization to explore an innovative development model of “cultural IP + technological empowerment + full-chain integration”, and proposes targeted optimization strategies, providing a practical sample for traditional agricultural areas to achieve comprehensive rural revitalization through the integration of culture and tourism.