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三苏文化“以文兴业”的新质推广策略调查研究
Research on the New Quality Promotion Strategy of “Promoting Industry through Literature” in the Three Sus’ Culture

DOI: 10.12677/ojhs.2026.141005, PP. 29-38

Keywords: 文化新质生产力,三苏,文旅融合,眉山市东坡区
Cultural New Productive Forces
, The Three Sus, Cultural and Tourism Integration, Dongpo District of Meishan City

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Abstract:

本项目旨在调研当前新形势下三苏文化的“新质推广策略”,以眉山地方为样本,通过实地调研、问卷调查、人物访谈等方法总结“以文兴业”举措中的先进、可操作性的策略方案,推广至其他文化城市。从而讲好三苏故事,发扬三苏文化精神,坚定文化自信,发挥三苏文化在新时代社会发展和生活质量提升中的创造性、创新性作用,为发展中国特色社会主义新质生产力提供精神支撑和文化辅助。
This project aims to investigate the “new quality promotion strategies” of the Three Sus’ culture under the current new situation. Taking Meishan as a sample, it summarizes advanced and operational strategies in the “promoting industry through literature” measures through on-site research, questionnaires, and interviews. These strategies will be promoted to other cultural cities. Thus, it aims to tell the stories of the Three Sus, carry forward the spirit of the Three Sus’ culture, strengthen cultural confidence, and play a creative and innovative role of the Three Sus’ culture in the social development and quality of life improvement in the new era. It provides spiritual support and cultural assistance for developing the new quality productive forces with Chinese characteristics.

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