交际翻译理论指导下外宣翻译失误及改进建议——以徐州博物馆英文网站为例
Errors and Remedies in Publicity-Oriented Translation under Communicative Translation Theory—A Case Study of the Xuzhou Museum English Website

近年来，随着中国国际地位的显著提升，全球对中国文化的兴趣日益浓厚。博物馆作为文化教育的重要机构，在国际文化交流中扮演着重要角色。然而，外宣翻译过程中存在的诸多问题，如文化差异、语言隔阂以及历史偏见等，严重影响了中华文化的对外传播效果。本研究以徐州博物馆英文网站为例，基于张文煜、赵璧(2024)提出的翻译错误类型框架，分析其外宣翻译中存在的问题，并在纽马克的交际翻译理论指导下提出改进建议，旨在提升翻译质量，促进文化交流。
In recent years, as China’s international profile has risen markedly, global interest in Chinese culture has continued to grow. As key institutions of cultural education, museums play an indispensable role in international cultural exchange. However, a range of issues—such as cultural gaps, linguistic barriers and entrenched historical biases—often undermines the effectiveness of China’s cultural communication in practice. Taking the English website of Xuzhou Museum as a case study and drawing on the translation error typology proposed by Zhang Wenyu and Zhao Bi (2024), this study identifies common problems in international publicity translation. Guided by Newmark’s Communicative Translation Theory, it further offers targeted improvement strategies designed to enhance translation quality and strengthen cross-cultural communication.