All Title Author
Keywords Abstract

Publish in OALib Journal
ISSN: 2333-9721
APC: Only $99

ViewsDownloads

Relative Articles

More...
-  2018 

Lighting Up the Bulb’s Station: From Ideation and Early Trial to Flickering Lights in Hazy Skies

DOI: 10.1177/0972820118780739

Keywords: Business ideation,entrepreneurship,decision-making,food industry,UAE

Full-Text   Cite this paper   Add to My Lib

Abstract:

This case study follows the entrepreneurial journey initiated by a group of undergraduate students in the United Arab Emirates (UAE) and examines the decisions made and lessons learned along the way. Uncovering the intricacies of the process of business ideation, the case analyses the predisposing conditions that led to the establishment of the Bulb’s Station—a vending booth offering exclusively homemade food. A particular emphasis is placed on analysing the two major experiences that the partners had running the booth, namely, at the 2016 AUS Global Day and the 2016 UAE National Day Celebration at the American University of Sharjah (AUS). By providing detailed information regarding the type, variety, quantity and pricing of dishes on the menu, the reader is brought to estimate the extent to which the booth’s operation was successful at each of the two events. Based on prior challenges and shortcomings in adopted strategies, the partners are now confronted with the critical question of whether to turn the Bulb’s Station into a start-up company in the food industry in the UAE

Full-Text

Contact Us

[email protected]

QQ:3279437679

WhatsApp +8615387084133