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消费者锚定效应下的动态定价与库存控制研究

, PP. 123-128

Keywords: 动态定价,库存控制,锚定效应

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Abstract:

?在零售商-消费者两级供应链中,零售商垄断销售市场,研究基于消费者锚定效应的动态定价与库存问题。将消费者的锚定效应纳入决策模型中,探讨消费者锚定的参考价格与产品的市场需求、价格的动态变化关系;利用动态规划理论建立了消费者锚定效应的动态定价与库存模型;在此基础上考虑利润折现和库存积压问题,并分别构建了相应模型。数值分析表明,消费者会根据市场价格的变化决定最佳的购买时机,零售商的期望收益随着销售时间的延长而增加。

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