Using Traffic Data of Websites to Explore Users' Behavior in Network Use

We have not been able to take out use of network from our everyday life anymore. Analyzing users' online behavior will benefit the understanding of various ways and aspects in their lives. This study suggests that researchers can use the traffic data of websites as the analytic data for primary studies when they need to perform some researches of network use. Taking the data retrieved from Alexa.com as an example, we proposed several possible applications and restrictions in the use of this kind of data in this paper.